Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zen Internet Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is just a mediocre web site wrapped in an app.
The options to choose cookies other than accept all don’t seem to work. My order details aren’t in the app even though the phone line message says then would be. This experience is below what I would expect from an ISP who sells itself on quality rather than price.
Every other app on my phone allows biometric login and/or remembers my login information across sessions. This app never does and continually asks me to keep logging back in, even for the most menial steps. What a load of rubbish. Also, please explain to me why this app is recording audio and using payment information from my Apple account when everything is paid via direct debit? The allowed permissions do not make sense and are deeply worrying.
The Zen MyAccount app puts you in control. Keep an eye on your services, pay bills, track orders, test your broadband, and discover upgrades - anytime...