Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ISNation LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
IS Nation has an amazing mission to share helpful information and stories to connect with student athletes and help them strengthen their mental wellness. There is so much focused on the body and very little on the mental aspect of the game during competition and after. Every athlete and parent of student athletes need this app.
As a former college athlete I so wish there was a tool and app like this for me when I was training. To have daily practices while in training would have been such an incredible way to make sure I’m checking in with myself in the midst of life. I now use this every day to make sure I’m taking time for me!
This app has gotten through some of my rough lacrosse days. When I feel guilty for not doing my best I get a feeling I am not alone when I open the app and watch the videos. Just knowing it’s okay to not be okay is so helpful!
ISNation helps you fight the opponents no one trains for - the negative thoughts tearing you down, the voice in your head that tells you you’re only a...