Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Society of Human Genetics · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I told another meeting organizer how they should use whatever ashg was using last year. This years app is horrible please go back. Organization and response time are horrible. Don’t use this app again, I’m going to have to go back to paper guides if you do. Unusable
This app is so slow and I have to close and reopen it like 6 times to get it to work. Also important things such as the scanner for the badge is hidden so it is hard to find. Last year the app was soo much better.
The new app seems slicker than previous years but took away the overview calendar and refresh rate is slower even when the event hasn’t started. Please put back the overall schedule calendar at glance instead of the long list of sessions to school through which takes more time and is inefficient.
Access the full schedule, browse sessions and abstracts, build your personal itinerary, connect with fellow attendees, and get real-time updates — all...