Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WhaleJoy Game Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I try not to pay for games and merge games are my favorite, but for most merge games, after the beginning levels, energy/coins/stars/gems come less and less and you have to wait most the day just for a few minutes of play a day. To combat this, I have downloaded several merge games so when I feel like sitting down to play in the evenings, I get a solid amount of play. I saw an ad for this game and I’m also a horror lover so I gave it a try. Definitely one of the best merge games out there. Almost all the popular merge games are nearly identical, so having a fresh concept and a genuinely intriguing storyline was already a win. On top of that, I’ve found that this game has one of the most generous rewards systems than many games. You can play a lot more of this game without paying than other games and so when I do occasionally pay for more energy/gems, I choose to support this game because it’s developers deserve it more than the other games. Highly recommend and I hope for more interesting games with horror concepts in the future!
I’ve been playing Haunted Merge every day for over a month, usually around two hours a day, and I’m currently on level 26. The graphics are beautiful, and I absolutely love the storyline. Unfortunately, once you reach the higher levels, the game becomes frustrating. Filling a single order can take hundreds of energy points, so if I’m lucky, I can only complete one order a day si thecstoyline and levels Progresses to a crawl. The orders have also become very repetitive. I was hoping that reaching the higher levels would unlock new and more interesting menu items, but instead it’s the same items over and over again. Adding fresh recipes, new challenges, or special high-level content would make the game much more enjoyable and give longtime players a reason to keep progressing. I really enjoy this game and hope the developers continue to build on what makes it so fun.
I seriously love this game, the graphics are really beautiful and artfully done, the storyline is good and interesting and the music is fantastic! It does take a long time to get stars to move the storyline along but the mini games are a nice addition for earning stars quicker. If I had a suggestion, I would maybe ask for there to be places to revisit spots in each room or to reread the parts of the story that you have unlocked… because sometimes you spend like 300 stars and you have just lifted a blanket and it takes days to like see more of the story and by then you’re like “wait what was I doing?” But I love it. I don’t even like merging games but the items are beautiful everything is stunning so it’s okay lol. Love that there is a spooky narrative too!
"You don't see them... but they see you. You’re an orphan, raised by a wandering feng shui master who found you near a graveyard. Before he died, he...