Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jayla Huddleston · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has a lot of references and knowledge the app itself is very poorly made. There’s no back button so you have to refresh the app every time. The scrolling cuts off some of the paragraphs so you can’t even finish reading. Overall this is an ok app for beginners but I suggest finding a better source.
No back button so once you open a part you have to close the app to go back to the main page
When I first started practicing, I was tired of scouring the internet for reliable sources on every little thing I needed to know, so I decided to mak...