Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sviataslau Lobach · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the detailed product explanations and the skin analysis tool. A key feature is the breakdown of all ingredients, even for products with low safety scores. I think some users misunderstand the ratings. A product can have a 54% safety score and still be a 'good match' for your skin. My favorite Cetaphil serum is a perfect example—it's rated 54% but works wonderfully for me. The app isn't telling me not to use it; it's just educating me on the ingredients and potential risks. This is incredibly helpful for identifying personal sensitivities. On top of all that, the free version works perfectly, and I've had no issues with the scanner.
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