Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pham Van Dung · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Too many pop up ads and apps
I have had a Hotmail account for more than 30 years, I to update to the new Hotmail app and it is awful the way I get ads before I can read my emails. I hope I can switch to another provider.
I absolutely hate my new email setup. Many of the emails in junk mail cannot be moved or deleted. The links in emails cannot be opened. Some of these emails are important but that doesn’t matter. I want my old Hotmail back.
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