Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DANIEL BLACKBURN · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Most of my lengthy runs are on the weekend I’ve had this app for 3 weeks and it doesn’t sync all workouts I noticed most weekend workouts don’t load. Hard to evaluate true data when it’s not capturing it all. There is no back up way to import the data either.
I love the app when it works, but I often have trouble with it not reading recent outdoor runs or walks where there is indeed a VO2Max score. I use the same tracking method, Apple Watch Series 11, iPhone 17 Pro Max, tracked with the Fitness app every single time. Currently it only shows runs through early last week when I have had 3 outdoor runs since then. There is no refresh button, all permissions are granted, no changes made.
It’s amazing that it factors in elevation and temperature during the run. Easy to use and set up!
True VO2 Max gives you lab-like cardio fitness insights using your Apple Watch — now indoors too. Stop getting misleading VO₂ max drops from heat, hu...
| Name | Price | Type |
|---|---|---|
| Plus Monthly Subscription | $5.99 | Monthly |
| Plus Yearly Subscription | $59.99 | Yearly |