App Profile: Birla Opus Paintcraft Pulse

Birla Opus is the decorative paints brand launched by the Aditya Birla Group, housed under its flagship company Grasim Industries. Introduced in 2024, Birla Opus aims to revolutionize the Indian decorative paints sector with one of the fastest and widest pan-India launches ever

Through “PaintCraft,” Birla Opus offers comprehensive painting services, integrating consultation, visualization tools, color selection centers, and industry-first warranties—even for enamels and wood finishes. The company has already partnered with 300,000+ painting contractors and started extensive consumer sampling programs.

Birla Opus stands out as a major new player in India’s rapidly growing decorative paints market, intent on setting new standards in quality, choice, speed, and customer-centric service