Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Salam Dawood · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is really great! I usually forget birthdays, and having a big family there are so many. This app makes it so much easier to keep track of everyone’s birthdays, send a message, and log who I’ve contacted! The new widget feature is AMAZING!!
Extremely helpful because I don’t use social media much. Developer is quick to fix issues and always updating.
We have been using this app to help us track our customer birthdays and send them personalized messages. Great for business!
NextBday makes birthdays effortless. Import dates from Contacts in one tap, pick a daily reminder time, and get an optional heads-up 1–7 days before—s...