Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fortinet · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Probably one of the worst apps on the App Store. You think the engineers of a multimillion dollar company could get the app perfected. Soooo slow to load, when it loads it quits or doesn’t open. Always has been garbage.
75% of the time I try to view a camera, the app immediately closes completely without warning
Always crashes on selecting a camera
FortiCamera iOS App is a user-friendly tool that lets you access your cameras via FortiCameraCloud or FortiRecorder Network Video Recorders (NVRs) fro...