Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jacob Quinton-Hale · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Initially I was impressed l, but as soon as I got to the part about technical analysis (lesson 3) and there were only word descriptions and zero graphics I lost interest. Waste of money.
I think the app has potential because I learned a bit in my first few courses and it was easy to understand. Although, I only see text and no images on the lessons. Makes it tricky to understand
Really good
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