Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗浩 杨 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
垃圾软件,一打开就不停弹广告,如果出行用这个软件,手机可能会砸掉,急死人
本来想下载一个方便,一不小心就一个坑接一个坑。乱七八糟的广告太多。植入太多太多的广告有意思吗?尽挣没有良心的钱
全是广告还一直关不掉
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