Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗YAN MARK ANDERSON · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I started the app with my tablet in landscape, and couldn’t understand why the compass heading was way off. Bringing my iPhone with a compass app open, near the tablet, caused the iPhone to become erratic as well. I finally discovered that if I rotated the tablet so the charge port was down, the compass heading approached accuracy; with my phone compass confused, I’m assuming this app was close enough. (I’m in my RV, not sure how close to true North I’m facing.) As I rotate the iPad, Sailing Instruments’ compass went from 0 to 90 to 180 to 270 degrees off, depending on which edge was up. Very puzzling, and dangerous to me.
Plan, race, and sail smarter - all from your iPhone. From the first beat of planning to the final gun, this app puts essential sailing instruments, t...
| Name | Price | Type |
|---|---|---|
| Sailing Instruments Premium | $1.99 | One-time |