Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗盼红 胡 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I just bought into the “Lifetime” package, and after trying out the app on one of my plants, I get another ad for a similar app wanting me to pay more money! I backed out of that and tried to ID one of my plants, and it came up with something that wasn’t even close to the type of plant that I have. So far, I’m very disappointed!
This one and many others advertise “free” but then when you download the app, it always has a subscription requirement so it’s not free.
It won’t bloom or nothing. It looks like you’re dying.
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