Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sarthak Gupta · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My daughter has been in OT for sensory processing and this app has really helped us track her meltdowns and triggers at home. The interface is super simple which is perfect when I’m dealing with a screaming child! I did have some suggestions for the sensory tracking categories and Aarush and Sarthak were SOO responsive - they actually updated the app within a week based on my feedback as a parent. You can tell they really care about making this work for families like mine.
This app has been amazing for tracking my son's behaviors between ABA sessions!!! I used to forget half the things that happened at home, but now I just tap a few buttons right when something happens. Our BCBA loves getting the weekly reports, she says it helps her see patterns we never noticed before. So much better than trying to remember everything during our monthly meetings!!
As a mom of a child with autism, keeping up with ABA therapy notes and home behaviors used to be overwhelming. Glow makes it SO much easier to log tantrums, transitions, and skill progress all in one place. Our BCBA was thrilled when I showed her the weekly summary, she said it gave her way more insight into what’s happening at home than she’s ever had before. Finally, an app that understands what parents AND ABA therapists actually need!
Glow makes it easier for parents to capture and share what really matters. Whether it’s a tough moment, a breakthrough, or just everyday behavior, log...