Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Steven Reitz · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Okay! If you are a Gen X or Millennial then you remember Simon. I was obsessed with it! TapLight is a better version of it! I love memory games and this puts it to the test. I love that you can make the game more complex by choosing different shapes but it’s still lights and sound. This is honestly my favorite game on my phone. Obsessed.
Light up your mind with TapLight! TapLight is a Simon-style memory game where colorful shapes light up in a sequence. Watch the pattern. Tap it back,...