Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Meng-Che Lee · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
以前練一小時不一定有收穫,現在練完就知道下一次要改什麼,超省時間。
不會把話講得很漂亮但沒用,都是可以直接套到下一次回答的那種建議。
不是那種很學術的題而已,很多是常被問到的觀念整理,而且面試後分析給的很到位,知道自己哪裡該加強。
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