Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eduardo Quintero · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No sub. No login. No games. That alone earned 3 stars. Unfortunately, that list of “no” includes no interplay with Apple Health nor Apple Watch. Any walk conducted outside the app doesn’t exist. I’m not looking for another receptacle for my data, which just adds confusion. I crave an app pulling in Apple Health data, with room for my notes as well. This ain’t it, but I respect the dev’s right to design whatever app s/he wants. Oh well, back to searching.
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