Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Emergent Labs Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The first impressions are impressive. However there are problems. I built a functionality into the app and credits are charged for it. With the next unrelated update, the functionality is gone. Next I ask to fix the error and bring back the functionality. Credit charged again. And this happens repeatedly. Not the best experience.
I had an excellent experience building our NGO’s website using Emergent. The entire process was intuitive, efficient, and surprisingly powerful. What stood out most was how clearly the platform translated our vision into a structured, professional, and institution-ready website without requiring deep technical expertise. Also I was super proud that it’s an Indian company 🇮🇳❤️
At first with free credits the app works fine and give very good output. But when opted for subscription whole thing goes haywire. I tried emergent almost 6-8 months ago but at that time it was not performing well. But after looking at promotions i thought it had changed but i was wrong. It keeps on running and running and credits gets completed. Even a basic app is not getting into shape but promotions are at next level. Instead of investing heavily on marketing why not invest in R&D. If app works properly there is no need of promoting. I just want to build a simple test making app using ai and that is also not possible even after purchasing 100 credits plan. Hope you take this on serious note because once people realise it is not working properly there wont be a long run unless there is improvement. Even marketing wont help !!
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