Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Keells Super · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Always Ahead with market trends and quality stuff can always rely on…Keep up the Good work.
Cannot view anything on the app because the screen brightness automatically increases the moment I open it, which is extremely uncomfortable and honestly irritating. Even after turning off automatic brightness on my device, the app still forces the brightness up. What is the point of this? What’s even the purpose of this app? I personally hate installing these kinds of unnecessary apps that just waste device storage. I use it ONLY when shopping at Keells, and even then it feels completely pointless. The cashier asked multiple times to install the app, and discounts were added only after I went through the hassle of configuring it. This is ridiculous, because I could easily enter my phone number on the cashier’s screen, or simply use the Nexus physical card, which I actually prefer. Why am I forced to see my loyalty points every day? Also there’s no option in the app to report issue.
The app itself is basic. You can only check your points and see a few deals. There are no meaningful features, and even simple things like correcting personal details aren’t properly supported. For a major supermarket chain, this feels like the bare minimum. What makes this truly frustrating is the history behind it. This exact app idea was proposed internally years ago while I was still working there. I presented the concept during my time at the company, but it was ignored with no interest or support. Even after that, I took my own personal time to create a full, detailed project proposal and sent it directly to top management, only to be ignored again. The proposal was more advanced and focused on real customer experience improvements. But instead of recognizing or acting on it then, nothing happened. Now, after another supermarket chain launched a similar app, Keells suddenly releases one, and it’s being presented as if it’s their own initiative. No credit, no acknowledgment, nothing. Just a late, stripped-down version of an idea that was already proposed years earlier. It’s disappointing to see top management unable to look past their egos and recognize good ideas when they come from within the organization. When leadership ignores internal innovation and only reacts after competitors move first, it shows a serious lack of vision. Customers deserve a better app, and employees deserve leaders who actually listen.
Discover a simpler, smarter way to make your Keells shopping experience more rewarding. The all-new Keells Nexus app brings your Keells Nexus account,...