Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ryan Clewis · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve got some trips coming up and I’m the worst at packing. This app is great for adding things as you think about it. I’m excited to be able to reuse the items I’ve created for other trips. Helps me feel like I’m not starting from scratch with each trip. And I love that you can add pictures of your items. It helps when thinking through what outfits to pack.
Stop re-making the same packing list every trip. Trunk lets you build a list once, reuse it anywhere, and check off every item with live weather for y...