Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ONUR SAHIN · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Disappointed in the fact that you have to watch ads in order to use many of the features. Instead of giving you a words per minute rating on the speed slider it just has 1x, 2x, etc. but doesn’t tell you how fast any of that is. If you want to go above 6x (which seemed like a fairly normal speed) then you have to watch ads , but you only get 30 seconds of higher speed reading and then it pops up asking you to watch more ads.
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