Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Siham Aater Taleb · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I can’t believe that anyone would think that they could get accurate macros through photographs. If I take a picture of a portion of a casserole that I made, a picture can’t tell if I used breadcrumbs, or pork rinds which have completely different carb and protein content. A photograph can’t tell if the portion is 5 ounces or 8 ounces. A photograph can’t tell if I used a stick of butter or a tablespoon of butter. A photograph can’t tell if I used real crab meat or imitation crab meat. Even if I photograph something simple like a hamburger, the app can’t tell if I used 80/20 ground beef or 90/10. It can’t tell if I used a high carb brioche bun, or a low carb keto bun. Why are you charging $100 while attempting to trick people into thinking that this app offers accuracy? You should be ashamed of yourselves.
I have tried 3 times to go through the signup process and each time it hangs up on the calculating plan screen. The plan shows, but no way to advance to the next screen.
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