eXpend: Make Budgeting a Habit

Keith Gabriel Badulis · iOS

eXpend: Make Budgeting a Habit

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

eXpend: Make Budgeting a Habit screenshot 1eXpend: Make Budgeting a Habit screenshot 2eXpend: Make Budgeting a Habit screenshot 3eXpend: Make Budgeting a Habit screenshot 4eXpend: Make Budgeting a Habit screenshot 5eXpend: Make Budgeting a Habit screenshot 6eXpend: Make Budgeting a Habit screenshot 7eXpend: Make Budgeting a Habit screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does eXpend: Make Budgeting a Habit Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.7 ★(12)

Rating Distribution

4.7
★★★★★
12 reviews
5
0%
4
0%
3
8%
2
17%
1
75%

Top Countries

🇵🇭 PH🇬🇭 GH🇨🇦 CA
Reviews (3)▼
★★★★★KingOfTheBill9/10/2025
Good, not great

Although really good, it's missing a few things for it to become great for me. Still giving it 5 stars because I do think it can get there. My main app at the moment is MoneyWiz, and where that one fails is in the visuals. This one has great visuals, but is missing key features I value such as tracking stocks/crypto I own (doesn't need to be live tracking though), being able to customize icons further (namely using favicons from financial websites), and other less relevant customizability features. Looking forward to seeing it develop further.

★★★★★MoZZoro7/6/2025
Love it

The app makes it super simple to track what I spend. Total worth it!

★★★★★bigethan16197/6/2025
Best tracking app I've used

Of the 8 or so other budget tracking apps I've tried, none are this intuitive and easy to use, and none have such a clean and easy to use interface. The $5 premium is very worth it, especially it being one-time.

Version History (63)▼
1.14.69/6/2026
1.14.49/1/2026
1.14.38/31/2026
1.13.158/28/2026
1.13.128/23/2026
1.13.98/14/2026
1.13.88/12/2026
1.13.78/11/2026
1.13.68/8/2026
1.13.58/3/2026
Available In (111 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇾 BY🇧🇪 Belgium🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

eXpend is a thoughtfully-designed, privacy-focused expense tracker and budget planner designed to help you build lasting financial habits effortlessly...

iOS App ID
6747117634
Content Rating
4+
Min OS
16.4
Size
67.4 MB
In-App Purchases
Yes
Publisher
Keith Gabriel Badulis
Ph

In-App Purchases (1)

NamePriceType
eXpend Premium - Lifetime$4.99One-time