Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Soham Khunt · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
At first I thought this game was going to be pretty cool. The ad removal was cheap enough I went ahead and bought it. Well a few rounds after I paid for the ad free I started to notice the levels starting to look familiar. Like I was probably 20-30 levels in and all of a sudden the next level popped up and it was the same as the very first one. The baskets were literally right below the balls. If you missed it you must had just blindly swiped all over the screen except right above each basket because that is the only way you will miss. I want my money back.
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