Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jonathan Wilson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is such a great way to spend my spare moments. The app appears to be set up to pull a random entry from the Gospel Library app. I’ve been starting to pull this up instead of Instagram or any other time-wasting infinite scrolling app. This one will instead lead me to discover a new path of gospel discovery and it is such a better use of my time!
SaintTok provides a TikTok-style interface for exploring random content from The Church of Jesus Christ of Latter-day Saints (churchofjesuschrist.org)...