Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sangeen Shabbir · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app may work, but you’re bombarded with ads every 2 seconds or anytime you tap something in the menu. How has this app been vetted and approved by Apple? Someone needs to report this app
I got the free trial. It did not work and then I was charged full price before the trial even ended. Please read this before using!
It didn’t even show all the Bluetooth options on my phone. Additionally, you can’t even use it without paying. This wouldn’t bother me as much if it didn’t give you the option to skip, but it gives you a homepage. And if you try and click find my last device, it says. Start your trial.
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