Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ezgi Evrensel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a really awesome game! I was looking forward to playing it for a while, but it starts to repeat levels way too early before you even reach the hundredth level. If they were to add more levels in and make it a little harder, this could be my favorite new game!
Match people by color, gather them into groups, and guide them to the correct hole. Each level is a spatial puzzle with new obstacles, clever layouts,...