Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michael Haiszan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has potential but when it had to reload recipes from the server every time you open it, it becomes useless for any more than a couple dozen recipes.
Works ok, the calendar is one day off. Also the import doesn’t let you choose the language. All my imported recipes are not in English.
Manage Recipes Display ingredients and preparation clearly, including ratings and "Last Cooked". Own cooking mode: step by step through the recipe, co...