Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Deniz Ozagac · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I had hoped that I could share my findings with my siblings. I put over 200 items in a collection and was unable to share it with anyone. If there is a way , they don’t make it easy. I have also had many obvious incorrect results such as having a reproduction identified as an original. Also, the site does not save pictures of items that come up as not able to be identified. I have had to try again later and take another picture when the system is functioning better. The only reason I haven’t cancelled is because I need the information I have spent hours acquiring to date.
I had high expectations which were quickly dashed. Results were listings from sites such as Facebook, Chairish, 1st Dibs, all of which are fine for the purposes of which they were intended. Not so much when you are taken there to *find*, among many listings, the one ‘like’ image/description matching your item. A goodly percentage of ‘reference’ sites had broken links, were in a foreign language, or were ads. Descriptions provided by the app were sometimes inaccurate (example: “Europe” as place of origin for a clearly Early American piece) and were generally inadequate and light weight. Better results might come from TinEye or Google Search and doing your own research.
Was able to look up items my mom had to see if they were vintage or not.
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