Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Adam Roszyk · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I asked for this app to slim my waist in a vacation photo. It placed me in a 2-piece bikini and made me feel EVEN WORSE than I felt about the first picture!!! And it flashed it super quick and then had the audacity to tell me to pay for the final result!!!!!!Why would I do that when you didn’t create the image I wanted and made me more self-conscious?!? YOU ARE BY FAR THE WORST!
Body Editor AI helps you stay consistent with a bright 75-day habit challenge — plus a private AI preview on your own photo so motivation feels real f...