Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zac Gorak · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
One thing I noticed is it gives the incorrect score for some events. Specifically it is counting run times between 13:25-13:46 as 100 on the calculator. Not a big deal since you provide the scoring chart as well
Easy and convenient to use, love the progression feature. Compared to the alternatives, worth the few bucks
Not sure why some are complaining about the price, it says in the description there’s in-app purchases and even so a year long subscription is the price of a singular coffee, so not a big deal at all. App works great and has unique features that run smooth and assist with organization and planning. You can definitely tell this was made by a veteran, it exceeded expectations. Highly recommend.
The Army Fitness Test (AFT) is the physical fitness test of record for the US Army. The AFT includes one fitness standard for all combat areas of conc...