Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dan Lespect · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Super cute! Impressed with the amount of work that went into a silly fish game. I also absolutely love the game soundtrack. But ultimately I uninstalled it because it's not worth it to watch an ad after every level. That's about 30% of my time in game watching ads.
Make a power up where if you touch a special orange, you get a super and you float while and a yellow glow imitates from your body while you dash. It lasts for 10 seconds when 10 seconds is up, the power up stops and you stop floating.
Peak poisson, would poisson again
Steve le poisson (Steve the fish) He got arms. He got legs. Le poisson Steve! Fun gameplay with an orange fish :) Music and visuals for the game...