Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zeshan Liaquat · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Haven’t even hit play and had 5 ads.
Horrible game this game content much and much and muuuuch ads. When you touch something, ads… and y can’t play this game is so bad i don’t know made this but, is horrible.
Terrible I think I got about ten ads before I was even able to play the dang game. Disgusting amount of ads that are never ending.
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