Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jan Chalupa · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App looks nice but is missing some vital features. The ability to sort the aircraft list alphabetically is needed. When the Aircraft list is closed, a button to open it again is needed. These are major issues I see. With these, not worth the effort of price.
Too slow on load up always get error that it’s data is not updating. Could be better. Not worth the money. Does not give any information on where it’s going or where it left from.
No flights so in the app anymore
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