MyPlate: Calorie Deficit App

K-UBE · iOS

MyPlate: Calorie Deficit App

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

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03

Separate demand from paid growth

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02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

MyPlate: Calorie Deficit App screenshot 1MyPlate: Calorie Deficit App screenshot 2MyPlate: Calorie Deficit App screenshot 3MyPlate: Calorie Deficit App screenshot 4MyPlate: Calorie Deficit App screenshot 5MyPlate: Calorie Deficit App screenshot 6MyPlate: Calorie Deficit App screenshot 7MyPlate: Calorie Deficit App screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does MyPlate: Calorie Deficit App Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.7 ★(23)

Rating Distribution

4.7
★★★★★
23 reviews
5
0%
4
4%
3
4%
2
4%
1
87%

Top Countries

🇹🇼 TW🇭🇰 HK🇫🇷 FR
Reviews (3)▼
★★★☆☆Kawinc10/6/2025
Common issue with food apps

A common issue with food scanner apps is you don’t know where the info for items is being sourced. In some cases it could be user errors - where people don’t correctly copy from label to app but it’s not very clear where the data is being sourced from for this app. When I scanned milk it came up 0 for everything - protein, fat and carbs. There’s no edit button - only the ability to adjust the serving amount. The serving size is also not indicated/clear. The AI meal assistant and fridge scanner are pretty cool and I look forward to trying those out after the next grocery run. I’m unable to change measurements to imperial. Weight is fine but height defaults to the lowest value and when you quit and relaunch the app it reverts to metric.

★★★★★jtoler73599/20/2025
Fantastic!

Super easy to use and helps keep me on track with my goals.

★★★★★mokhselim8/21/2025
Game changer for food tracking

I've tried a bunch of calorie counter apps, and honestly, My Plate is the easiest one I've used. Just snap a pic and the AI takes care of it no more typing everything in manually. The scanner and barcode reader are super quick and usually spot on, which makes tracking way less of a chore. I also like how clean and simple the app looks it doesn’t feel cluttered. The macro breakdowns (protein, carbs, fats) for each meal are really useful, and being able to see workouts and steps next to my meals gives me the full picture of my day. Overall, it just makes tracking food so much less annoying. Definitely recommend! ⭐⭐⭐⭐⭐

Version History (8)▼
2.2.09/13/2026
2.1.18/10/2026
2.1.07/15/2026
2.0.07/3/2026
1.5.56/12/2026
1.5.44/29/2026
1.5.34/2/2026
1.5.24/1/2026
Available In (111 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇾 BY🇧🇪 Belgium🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (29)▼
ArabicCzechDanishDutchEnglishFinnishFrenchGermanGreekHIHungarianIndonesianItalianJapaneseKoreanMalayNorwegianPolishPortugueseRomanianRussianChineseSpanishSwedishThaiTurkishUkrainianURVietnamese
App Details▼

Meet MyPlate – Your AI Nutrition Partner Say hello to MyPlate, the ultimate AI Calorie Counter and Nutrition Tracker designed for real life. Whether y...

iOS App ID
6744751535
Content Rating
9+
Min OS
17.6
Size
143.8 MB
In-App Purchases
Yes
Publisher
K-UBE