Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Group Travel Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There seems to be an issue with the app whereby you cant get any further than the initial search. You put in dates and a departure point/s & an error message comes up to say ‘Departure point needed’ despite them being selected? The password reset doesn’t work on the app or the website making it difficult to book online. This would be a great app if this functionality was improved.
Easy to use and lots of great information.
Ready to escape the everyday and explore the UK & Europe in comfort and style? Our app is your new travel bestie for booking, managing and enjoying un...