Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗iHux · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I did not want to purchase. It sent me to a screen only allowing me a free trial or lifetime option. I tried to opt out of both. Then, it put me in the app. I don’t want to pay for this.
Offered a free upgrade to lifetime. After downloading the app (same day as the offer) it tried to charge $7.99. Sorry this is unacceptable behavior.
Get off the couch and into your running shoes. This app is your personal coach to guide you from zero to 5K — step by step. Whether you're a complete...
| Name | Price | Type |
|---|---|---|
| Quarterly | $9.99 | Quarterly |
| Lifetime access | $14.99 | One-time |