Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗L&E Research · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I get selected for maybe 1:100 I’ve applied for. Often times the questionnaires are long and frequently repetitive, sometimes even requiring you to write “free responses” to demonstrate your ability to communicate. Many times, the questionnaires are formatted terribly on a mobile device, and entire sentences are squeezed into a vertical column that only displays 2-3 letters at a time, making them extremely difficult to even read their question. Some even ask for personal contact info such as email, home address, and phone numbers. And after all the effort and spending 10 minutes finishing the questionnaire, I’m always, inexplicably, “not qualified”…. What a waist of time.
i wish i could give ZERO stars! What is the point of having national surveys when you dont qualify anyway? I have wasted time filling out pre screen then i have an actually survey! Nationwide means ALL 50 states, NOT just like maybe 10. Why even approve my account if I'm just not gonna qualify for any even if im a good candidate for the subject?? Its unfair that some are advertised as Nationwide but yet actually are limited to the certain listed states. False marketing and a waste of time! dont install this app, its just a big waste! especially if you are nationwide and dont live in the 10 or so states that they list. Maybe expand it to all 50 states.
The app is very frustrating and more time consuming than the website version. When you click on a study you are interested in, and then click out of that study you find yourself back at the beginning of the study page/top of the scroll. You then have to scroll all the way down to where you located the study you were interested in and continue scrolling through the available studies from there. It is so frustrating that you just want to delete the app. Apps on your phone are supposed to be more convenient by design and nature, not less user friendly. Please fix this. Also, why aren’t you testing your apps for user interface before publishing them. 🙄
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