Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The American Association of Immunologists, INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Barely works, unusable. Really horrible app, last years app was so much better.
The App doesn’t work
This application was not tested properly and has no support. 1. You simply cannot login or create an account in iOS throught the optioin "forgot password". It is a bug, but as I said, application has a zero support for a troubleshooting. You reset it - you try to log in - you fail, repeat as many times as you want 2. It was a bad, very bad idea to make all text not eligible to copy-past. I cannot copy a phrase to my notes, to ask an author about that! As a result, user has to type everything manually from the screeen to make at least some notes somewhere else, since app does not work for any notes without login, which also does not work at all 3. It was a very bad idea to make a list of authors as pull down menu instead of a search. How many minutes i should scroll down names to find an abstract from anyone who's name is not starting with A? 4. An absence of search by keywords throught all talks and abstracts. Why divide them to oral presentations and poster sessions? I want to simply find anything for my key words, make a list, to meet corresponding people 5. Please ask at least two potential users to test the products like that before you release it! I can serve as a volunteer next time - see a nickname. Old style printed booklet with all abstracts would be even more convenient than app like that, but i don't have it. And please, fix the bug with login and please add app support to make any sense from the app before the meeting is over.
The American Association of Immunologists, founded in 1913, is the premier professional organization with a mission to improve global health and well-...