Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mediasoft · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The SGM Lecce app is completely useless. Does not respond to password change request. Does not allow a new registration. An embarrassment for an otherwise functional urban bus system.
Nothing works - registration, search, payment, nothing. Error messages are a joke. Some labels are full of text left from the testing. An embarrassing, dysfunctional app for a lovely city.
Will only confirm registration to sms but errors out on send to my phone making it useless. Once on this step, you cannot back out and try different iterations to see what *may work, you have to start all over again
Emma, your smart travel companion! Move around Lecce easily with the app that is revolutionizing urban mobility. The SGM Lecce app is the first app in...