Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Akshat Chaturvedi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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Downloaded the app to give it a try. Need to download another app to block sites. Figured I would wait to try that but it didn’t give me an option to back out, I had to close the window. Gave the community chat a look and clicked join community, brought me to an external website. What’s the point of the app if it’s just going to direct me outside of the app.
Several of the buttons don’t seem to work most of the time, some screens don’t have back buttons requiring you to close and reopen the app, formatting issues for screens on smaller phones, seems to be designed for new iPhones only
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