Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ovidiu Lup · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded because I was curious to try out the quizzing feature. It doesn’t actually work, when you select an answer it grades it based on the question that comes after (really bizarre glitch) i.e. if you mark c, it’ll mark it incorrect if the answer to the next question is B, even if C is correct for the current question.
U.S. Constitution App components: - Preamble to the Constitution: The Preamble is the introductory statement to the Constitution that sets forth the...