Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Patrick Tammaro · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This was a great concept that needed some work. It appears that some of that work has been done, but at the cost of a yearly subscription. I’m not opposed to paying for a well thought out app, but for this concept the price point is way off. I’ll be deleting the app and looking for other options. One area for improvement is the lack of energy drink variety listed on the energy drink section.
Caffeine Tracker has helped me realize the extent of caffeine’s impact on my sleep and just how much caffeine I was actually consuming daily. Seeing how much caffeine is estimated in your system at bed time is crucial data.
After playing around for a few days I love this app! It really helps me figure out if it’s ok to have that afternoon coffee. I now know whether or not my caffeine will be too high by the time I go sleep. The favorites make it super easy to log. Would love to see some more charts to further analyze.
Track your caffeine intake, optimize your sleep, and take control of your energy levels. Do you ever wonder how much caffeine is still in your system...
| Name | Price | Type |
|---|---|---|
| Caffi Pro (Weekly) | $5.99 | Weekly |
| Promotion (Annual) | $24.99 | Yearly |
| Caffi Pro (Annual) | $39.99 | Yearly |