Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Solowei Group LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wanted to experience Paprika 4's features for a year and was offered an introductory price of $4. Now I get to manually type every detail about a recipe into Paprika's format and they will allow me to access all my work from my device. THIS is Paprika 4??? Wish I could get a refund.
I don’t know what the “fix” was but the app did not have the functionality it promised and there was nothing to even allow me to troubleshoot or complain. I purchased a one year subscription upfront and now will have to try to get my money back.
The app itself is, in fact, free to download. But in order to use anything in the app other than adding one recipe (that you have to put in yourself) you have to either pay for a monthly membership or a $96 yearly membership. Not worth the download. Maybe it would have been if prices would have been upfront.
The Recipe Keeper is your Personal Recipe Collection, All in One Place Easily save, organize, and access your favorite recipes anytime, anywhere. From...
| Name | Price | Type |
|---|---|---|
| Monthly app access | $1.49 | Monthly |
| Monthly app access | $3.00 | Monthly |
| Yearly app access | $4.00 | Yearly |
| Weekly app access | $7.00 | Weekly |
| Yearly app access | $24.00 | Yearly |