Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jonathan Sahoo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Billy makes splitting the bills really convenient. It’s always frustrating when eating with a group when one person orders an expensive meal and then expects everyone to split the bill evenly. With Billy it’s easy to make sure everyone pays their fair share
Billy is super awesome and easy to use. Gone are the days of averaging meals because no TY I didn’t order 3 drinks and a dessert. Instead meet Billy— it’s way better when everyone pairs fairly, not equally, and Billy makes it really simple to figure out the bill. Download now you’ll be glad you did!
Billy makes it super easy to split bills fairly by generating individualized breakdowns of what each person ordered or shared and is responsible for....