Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Maxwell Tawiah · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Given the flurry of EOs signed in a short time, this app helps aggregate the information. I’m able to filter on areas that are of interest to me so I have the information from the original documents rather than filtered through the news lens. The update put out this weekend improves response time. I look forward to continuing exploring the information and understanding the real impacts on the real lives of Americans.
Given the flurry of EOs being issued of late, this app does a wonderful job of collecting and presenting them in an organized and readable fashion. Very useful app.
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