Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Viral Studios LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why have people review the app before we can use it? Then when we finally get to the end it asks you to pay after making no notice of required payment up front before asking questions.
Has you go through the whole process of the questionnaire and the last step before you can use the app is upgrading to a “pro” subscription. There is no basic option to “upgrade” from, even if you hit the x it just takes to the previous page with the button to take you back to the pro subscription page. Imagine finally taking steps to work on a long time problem just to be told you need to pay a subscription for motivational AI quotes and a “days since last incident” counter.
Super helpful
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| Name | Price | Type |
|---|---|---|
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| Yearly | $29.99 | Yearly |
| Yearly | $49.99 | Yearly |