Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Toshihide Miyake · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
「お正月に立てた目標、まだ覚えていますか?」 お正月に張り切って今年の目標を立てるも、特に実現に向けて動くこともなく、ひと月も経てば忘れてしまいまた来年に同じようなことを宣言する... 人間というのは忘却する生き物です。あんなに張り切っていたのに、いつの間にか頭からすっぽり抜け落ちて、目標がなんだ...